From Cutting Coupons to Swiping: Heidi Halson on AusBiz
Entertainment Group CEO Heidi Halson joined AusBiz to share how Entertainment has evolved from a much-loved coupon book into a digital membership with community impact at its core.
For generations of Australians, the Entertainment Book was a familiar companion—full of offers that made dining out, weekend activities and travel experiences more accessible.
In a recent appearance on AusBiz, Entertainment Group CEO Heidi Halson reflected on how Entertainment has evolved from those iconic printed coupons into a digital membership designed for the way Australians live today.
The format may have changed, but the purpose remains the same: helping people enjoy more of the experiences they love while creating value for local businesses, partners and communities.
Today, members can discover offers across dining, travel, activities and more from the convenience of their phone. It means finding a new favourite restaurant, planning a family day out or booking a well-earned escape can be easier—and more rewarding.
Heidi also spoke about the importance of Entertainment’s community impact. Supporting fundraisers and giving back has long been central to the business, and it remains a key focus as Entertainment continues to grow.
Every membership is part of a broader ecosystem: members access great value, merchant partners connect with new customers, and fundraisers can generate vital support for the causes they care about.
From cutting coupons to swiping on a screen, Entertainment has continued to adapt while staying true to what matters most—bringing people together through great experiences and making a positive difference along the way.
Watch Heidi’s full AusBiz interview: From cutting coupons to swiping: the evolution of the Entertainment Book
